KIDS COLD PATCH
KOBAYASHI HEALTHCARE & DISNEY | BE KOOOL ICE PATCH
Branding | Concepting | Product Development
Kobayashi, an Asian company that sells everyday healthcare products, had developed a new injury patch that needed a successful introduction into an already crowded American health market.
Through intensive market research, Kobayashi determined that their first product launch would be best targeted towards the youth injury market, and with this in mind, licensed Disney characters. Packaging prototypes provided direction in creating packaging that stood out on the shelf, was attractive to kids and parents, and communicated the product's value.
The initial product launch was a success, with major US Pharmacies, including CVS, Rite Aid, and Walgreens, picking up the product. This paved the way for more Be Koool product lines to be launched and sold on American store shelves.
MALIBU PACKAGING
MALIBU LIGHTING | ALL LANDSCAPE LIGHTING SKUS
Branding | Concepting | Product Development
Develop leader SKUs for private brand packaging solutions, while maintaining brand identity. New naming
conventions greatly improve communication of key information points for easy consumer selection.
LIGHTSHOW PACKAGING
LIGHTSHOW | ALL LED SKUS
Branding | Marketing Strategy | Graphic Design
Packaging line for LightShow holiday lights with a clear naming and messaging system to be used on all product types and sizes. Color coding on packaging differentiates lighting functions from flickering and color changing to remote controlled.
DESIGNERS LIGHTING PACKAGING
Branding | Art Direction | Graphic Design
Targeting the female consumer with a rebrand and new line of lighting, Designers Club Lighting is launching an exclusive product line for The Home Depot’s South American stores. The simple and punchy packaging has a strong shelf presence and unique coloring that is used across all new Designer Lighting product lines.
